![]() WhatsApp has a set of rules that govern what can go into a WhatsApp message template and how it should look. Message templates can be customized with placeholders, media headers as well as Quick Reply and Call-to-Action buttons. This conversation can only be initiated with pre-approved message templates. Business-initiated conversations are messages that a business sends to start or continue a conversation outside the 24h customer service window.There are no additional charges regardless of the number of messages you send within the 24h window. The conversation charge is applied when a business responds to a user within the 24h customer service window. User-initiated conversations, also known as service conversations occur when customers send the first message.There are two categories, each with different pricing: To ensure speedy responses and a seamless conversational experience, the pricing model for WhatsApp API is based on a 24-hour customer service window. WhatsApp Business API Pricing in 2023: WhatsApp Conversation Rates Explained Now, let's look at how WhatsApp’s conversation-based pricing model works. To summarize, the WhatsApp Business API has three costs associated with it: BSP fees, WhatsApp conversation charges and messaging software costs. Messages are charged per conversation in what is known as a conversation-based pricing model. Since APIs do not have interfaces, businesses need to integrate them with a messaging software to send and receive messages. How much is WhatsApp Business API? The total WhatsApp business price depends on the items above Businesses can get WhatsApp Cloud API access through WhatsApp BSPs or directly from Meta. WhatsApp Cloud API, on the other hand, is hosted on Meta's cloud servers. This means that BSPs have complete control over the charges they impose on businesses which vary based on factors like WhatsApp API access fees, hosting type, markups on conversation-based pricing and more. The WhatsApp On-premises API is typically hosted on a Business Solution Provider’s (BSP) server. The cost of this access varies based on the hosting type: WhatsApp On-premises API or WhatsApp Cloud API. Firstly, businesses need to obtain WhatsApp API access. To understand the costs associated with the WhatsApp API, you need to know how the API works. WhatsApp Business Pricing in 2023: What Costs To Expect In this section, we’ll help you understand the cost of WhatsApp API for messaging. The WhatsApp Business App pricing model is simple - it’s free! But this is not the case for the WhatsApp Business Platform, also known as WhatsApp API. WhatsApp API Pricing in 2023: Is WhatsApp Business API Free? In this blog post, we will explain the current WhatsApp Business API pricing model, the additional costs you will face, as well as the cheapest WhatsApp API partner for your business. To avoid running into unnecessary expenses, businesses should be familiar with this topic. How much does WhatsApp Business cost? When it comes to WhatsApp API pricing, this can be difficult to calculate.
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